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26 April, 2023

Choosing the Right Promotional Products for Your Business

Whether you’re a business owner, salesperson, or been given the task from your boss, choosing promotional products can be daunting with all the different options available to you and your business. To choose the right promotional products for your business, there are several things you should keep in mind.

This guide will walk you through choosing the right product type, logo placement, design elements, and more so that you can pick up some great custom merchandise for your business.

What Types Of Promotions Can You Use Them For?
There are endless possibilities when using promotional products to promote your business. You can use them for marketing campaigns, trade shows, corporate events, and more. The key is choosing the right product to appeal to your target audience.

Here are a few things to remember when choosing promotional products:

  • What does your company do? 
  • Who is your target audience? 
  • What will the products be used for? (For example, pens work well as giveaways) 
  • How many people do you want to give them out to?

What Are The Different Options When It Comes To Promotional Products?
There are many different options when it comes to promotional products. You can choose from t-shirts, pens, keychains, or coffee mugs. The sky is the limit regarding what you can put your company logo on.

However, not all promotional products are created equal. Here are a few things to remember when choosing the right promotional product for your business:

  • What does your business do? If you're a construction company, you might want to give away something related to construction – like gloves, multi-tool or perhaps even a truck stress shape. If you're an accounting firm, pens and notepads would be more appropriate. 
  • Who is your target audience? If you're targeting young professionals, water bottles and eco-friendly shopping bags might be more appropriate than targeting older retired individuals looking for ways to stay active.

How Will You Get The Success Of Your Campaign?
There are a few things to consider when choosing promotional products for your business. First, you need to think about your goals for the campaign. What are you trying to achieve? Second, you need to consider your target audience. Who are you trying to reach? What will resonate with them? Third, you need to consider your budget. How much can you afford to spend on promotional products? Fourth, you need to think about timing. When do you want to launch your campaign? Fifth, you need to choose products that align with your brand. What kind of image do you want to project? Sixth, you need to make sure the products are of good quality. No one wants a cheap-looking promotional product. Finally, you need to think about distribution.

Which Type Of Budget Do You Have Available?
If you have a limited budget, consider choosing promotional products that are lower in cost but still high in quality. For example, custom keychains or magnets are inexpensive but can still be effective marketing tools. You may want to splurge on more expensive items like personalised cheese boards or vacuum sealed drink bottles if you have a larger budget. Whatever your budget, choose items that will resonate with your target audience.

Overcoming Objections Or Concerns About Using/Buying Promo Products
When it comes to choosing promotional products, there are a few things you should keep in mind.

First, consider your audience. What kinds of things would they be interested in? Second, think about your budget. Promotional products can range in price, so it's important to find something that fits within your budget. Third, choose something unique to your business. This will help ensure that people remember your business when they see the product. Finally, make sure the product is of good quality. No one wants to receive a cheap promotional item that will fall apart after a few uses.

If you keep these things in mind, you'll be sure to choose the perfect promotional product for your business!


The Promotional Products Team