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5 December, 2022

Reasons Why Your Business Needs Branded Towels

It pays to invest in branding and advertising if you're in business. Your company logo should be everywhere your customers look, including on branded towels for your business. Here are three good reasons why you should consider making this small investment that can hugely impact your bottom line.

Create lasting impressions
If you’re serious about branding your business, you’ll find that advertising is essential. It comes down to what kind of impression you want to make on people when they come in contact with your products or services. For example, if you walk into a hotel lobby and see an attractive display of candy bars, it might only be for a moment. Still, you will remember it when thinking about your next trip—and maybe even plan a night out in town specifically because of that candy bar ad. If you don’t like those chocolate bars? Forget it; there was no lasting impression. The same goes for towels. The more memorable your logo is, the more likely customers will remember your brand and return to you.

Use them as giveaways
Giving away branded towels is perfect for your business if you run a high-end beauty salon. They are useful and aesthetically pleasing and can also help you promote your business when used in certain ways. For example, if you place a small sticker on each one with your company logo and name, then clients may not even want to throw them away.

Rather than throwing these towels out or throwing them into a pile of other dirty clothes in their bedroom, they may take pride in leaving these branded items on display because it’s an advertisement for your service or product. This way, such an item would be useful to any business that relies heavily on word-of-mouth advertising, as many professional service providers do.

Whether doctors who leave their business cards at every appointment or hairstylists who give away disposable combs or hair clips, branded products like towels will work well for almost any business. Additionally, many creative ideas about using these towels to make your brand more visible.

Showcase your brand personality
Think about your business as a personality. What do you want it to sound like? Or smell like? Often, adding personal touches to your office can help you make that vision a reality. For example, having fun and colourful office supplies on hand can set a more playful tone for your company culture if you're in a creative industry. If you’re in an industry with physical products or services like real estate or restaurants, you might consider using branded towels. While these branded items aren’t necessary for day-to-day operations, they can be incredibly useful when presenting to prospective clients or investors.

Conclusion
Over time, your small business will begin to make a name for itself. This can happen in several ways: Referrals from happy customers, press or media coverage, or even word-of-mouth. One thing is certain: It’s not enough to simply put on an awesome customer service show every day — you have to be able to back it up with positive branding. It might take some time before any of that happens, but when it does, you’ll be prepared with branded towels your customers will love.

The Promotional Products Team