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18 May, 2023

Why Small Businesses Should Use Promotional Products

As an owner of a small business, you know how tight your budget can be at times. That’s why you might be wary about investing in promotional products that don’t seem to have any return on investment (ROI). Don’t let the lack of immediate ROI put you off from using promotional products for your business, though; there are plenty of reasons why you should be using them despite their cost and possible slow returns on investment. This article will detail reasons why small businesses should be using promotional products.

Product Recognition
Businesses are always looking for new ways to improve their marketing and promotional efforts. Sometimes it can feel like you're drowning in the sheer number of ways that you can advertise your company, but that's where promotional products come in. Promotional products include clothing items, pens, mugs, toys, and more.

Brand Awareness
Secondly, promotional products are a cost-effective way to create brand awareness. What better way to get people to remember your logo or product than when they're surrounded by it at work? It's also a great way to remind employees that your company has their back no matter what. We've all felt the sting of walking around work in an outfit only to find out someone borrowed our favourite sweater. They say that word of mouth is one of the most effective means of advertising and what better way to have people talking about you than handing out t-shirts with your logo on them? Another great reason for using promotional products is for team-building activities.

Expand Customer Base
Effective marketing does not have to be expensive or time-consuming. With the use of promotional products, you can show your brand name and image without paying for advertising or other more costly means of customer acquisition. Offer giveaways at any event – conferences, tradeshows, music festivals, trade shows, races and more. These giveaways can be customised with the company's logo and give the customer a way to spread word-of-mouth advertising.

B2B Sales Tool
Promotional items pass out as part of marketing promotion. You can use them to provide customers with a way to share their messages. This is by expanding your social media marketing. And remember to offer something for free to customers who can’t afford it. You will find them driving customers to your business.

Improve Team Morale
One way that small businesses can increase their morale is by implementing promotional products. On top of being inexpensive, these products also offer a great opportunity for your company to connect with customers in an effective and meaningful way. Giving your employees the opportunity to hand out promotional items will increase team camaraderie and boost morale in your office.
Many promotional items double as functional too, making them more useful than just nice to have around the office or lobby. With different budgets in mind, there are plenty of options for businesses of all sizes, so no matter what you’re looking for you should be able to find something affordable for your business needs.

The Promotional Products Team