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13 July, 2022

4 Must Have Promotional Products For Universities

Finding the best promotional products to give to students and visitors on campus can be hard because of the wide range of options. We’ve done the work for you and have come up with must-have promotional products that you should be used when advertising the university or institution.

The following list contains great promotional products that every college student, staff, and others should have. Take a look at this list and see which product(s) make sense for your next university marketing campaign.

1. Bags

First and foremost, bags are very much in vogue. These could be printed bags or just plain bags: the good thing for everyone is that they appreciate practical items. A bag can help with daily school tasks or travelling.

Custom backpacks are great to give away because they serve as both useful accessories and eye-catching giveaways. After all, what college student or staff doesn’t want a bag? Custom backpacks can carry your brand name across the streets, but they can also be used to carry books and other essentials.

With so many students carrying these bags every day, it's easy to see how using custom backpacks as promotional products at college events is a smart way to expose your brand to thousands of people.

2. Desk Accessories like Pens and Pencils

Promotional items that help you stay organised, on time and stress-free are always great hits with students. Some of these include pens and pencils. 

Branding desk accessories with your logo is an excellent way to promote your brand at offices or students' homes. The bonus is that it will bring your brand back to their mind when they need your services.

3. Hats and Caps

Handing out branded hats is a way to make your brand stand out from all other institutions. These items are seen by people every day, so they are great in terms of long-term visibility.

However, you should be prepared to order and hand them out often (especially hats) as these items usually don’t last very long with young people who tend to wear them down quickly. To ensure your logo will be noticed, try pairing it with an item that can withstand some wear and tear, like a T-shirt or pen.

4. Flash Drives

For students and staff, flash drives are a great tool to store presentations, essays and important documents that they need with them at all times. Flash drives can come in all shapes and sizes, making it easy to find one that fits your university’s branding.

From low-price options to high-end items with multiple gigabytes of memory, there is a drive for every budget. While searching for a flash drive, keep these things in mind: how much space do you need? What colour is most appropriate? Are you looking for a branded option or one without any design? Having clear answers to these questions will make shopping much easier.

Every University wants to compete for the programs it offers. However, most of the marketing methods are expensive. Luckily, promotional product marketing is a solution to effective marketing on a budget.

The Promotional Products Team