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19 August, 2022

Use Watches as Promotional Products: An Ultimate Guide

Many businesses hand out promotional products, such as pens, notebooks, pencils, polo shirts, t-shirts and caps, to their employees and clients to show brand loyalty and appreciation. However, some promotional products are often stored or simply forgotten, ultimately wasting money.

The ideal promotional product is one that people will continue to use over time, and one of the best ways to ensure this continued use is through the use of watches as promotional products.

Here are tips to guide you with making watches excellent promotional products.

Why Use Printed Watches for Advertising?
Have you ever looked at your wrist and thought, I could use a watch for advertising? With an endless amount of models and styles to choose from, custom-printed watches are a great way to promote your business or brand. Although some may think giving away free watches would be considered an extravagance for businesses with limited budgets, these giveaways can work in your favour. 

Choosing a Printed Watch for Your Branding
You have a few options when choosing watches to use as promotional products. The first is whether or not you want to print on a leather or nylon band watch. These watches will appeal more to certain demographics than others, so you must be aware and consider who your audience is before you commit to the printed-band style. If your brand has a younger target demographic, choose one with a nylon band; if your brand caters to adults and young professionals, choose one with a leather band. 

What to Consider When Ordering Printed Watches
Suppose you’re looking for a cost-effective, versatile way to promote your brand and order customised watches. Unlike most promotional products, these do not become obsolete or collect dust at home; instead, they tend to be worn regularly and often seen on other people.

Printed wristwatches make unique gifts with numerous uses — whether you’re looking for something handout at trade shows or business events to give away.

How Printed Watches Can Increase Sales
One of today’s most popular promotional products is a printed watch. No matter what industry you are in, there is an appropriate way to incorporate a printed watch into your marketing efforts.

From marketing your business at trade shows and expos to using them for direct mail campaigns, it is easy to see why printed watches are so popular among businesses. These are for those who want to create a personal connection with their customers and potential customers. 

Common Misconceptions About Wristwatches
One misconception about wristwatches is that they are outdated since digital clocks and cell phones can give you far more accurate time readings. Another common misperception is that watches are too expensive to be used as promotional products. Wristwatches are inexpensive promotional items because they cost much less than most giveaway items.

They also have a much higher perceived value than other small items, meaning recipients will appreciate receiving them more often.

Getting the Most Out of Your Wristwatch Printing Campaign
The best promotional products tie into your audience’s passions and interests. If you’re looking for a marketing product with broad appeal, think about using a timepiece like wristwatches or clocks to get your brand in front of customers. Everyone from athletes to business professionals relies on watches, making them an excellent fit for any industry.

The Promotional Products Team