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Sports Balls
Full colour digital print across the panel surface of a soccer ball turns the entire ball into a design object. It's not a logo placed on a white surface. The design wraps across every panel, the colour is across the whole ball, and the brand is visible from every angle at every moment the ball is in play or on display. That's a genuinely unusual amount of visual real estate for a promotional product. The range covers nine ball codes with branded options for each, from leather cricket balls that carry print or engraving on the leather surface, through mini PVC balls in AFL, rugby, and soccer shapes suited to giveaways and desk pieces, to full-size soccer balls with full colour digital print. Branding applies differently depending on the code and the construction material. The right choice for a specific campaign depends on the sport, the audience, and what the ball needs to do after it's received.
A corporate AFL sponsor puts a mini AFL ball with the company's colours and logo in every hospitality bag at a finals event. The ball is something people keep. It ends up on desks across the city, doing brand work for the life of the ball.
Cricket balls with branding on the leather are often used as gifts and keepsakes rather than as match balls. The weight and feel of a leather cricket ball in the hand is inherently associated with the game. A branded one sits differently on a shelf or in a display case than a printed replica would.
Technical & Compliance
What is full colour digital print and how does it compare to direct printing on a ball?
Full colour digital print applies a sharp, detailed design across the panel surface of the ball before the panels are assembled, allowing the design to wrap across the ball and cover the full surface in any colour combination or artwork. This differs from direct print on a ball, which applies ink to the completed ball surface in a smaller print area and is typically limited to one or a few colours. For a branded soccer ball where the client wants their full colour club design across the entire surface, full colour digital print is the method. For a simpler logo on a mini ball, direct printing is the practical approach.
What material is a cricket ball made from and how is it branded?
Cricket balls in this range use leather construction with six-stitch seaming, the same construction as a match cricket ball. Branding is applied directly to the leather surface. The print area on a cricket ball is typically the flat panels between the seams. Because leather is a natural surface, print results differ from PVC or synthetic surfaces. Colours tend to appear warmer and the natural grain of the leather remains visible beneath the print. For a corporate gifting context where a leather cricket ball will be displayed rather than played with, the natural leather finish adds to the premium feel.
Are PVC mini balls suitable for play or are they display items only?
Mini PVC balls are promotional items designed for giveaway, display, and light recreational use. They are smaller than competition size and not constructed for match play performance. They are durable enough for office play, backyard use, and casual kicking or throwing. They won't damage furniture or windows in the way a full-size ball would. For a school prize or a giveaway at a sporting event, the mini format is practical and popular. For a club wanting a ball that can be used at training, the full-size or near-full-size options in the range are the more appropriate choice.
Can the same branding artwork be used across different ball codes in the same campaign?
Yes, with adaptation. A campaign logo and brand colour scheme can be applied across multiple ball codes, but the print area, shape, and surface material differ between codes, which means the artwork may need to be adapted for each ball's specific print area and construction. Providing the artwork as a high-resolution vector file at the start of the process gives the most flexibility for adaptation across different ball styles without losing detail or proportion.