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Poetry Magnets
Poetry magnets are sets of individual word-tile magnets that stick to metal surfaces and can be rearranged by anyone who encounters them. Each tile is a separate flat magnet printed in full colour with a word or short phrase. The brand logo and contact details appear on a dedicated header tile included within the set, not across the face of every word tile, so the branding is present without interrupting the usability of the tiles themselves. Sets are available in sizes from 95×95mm compact options through to 297×210mm sets with more word tiles. Larger sizes contain more tiles, giving people more vocabulary to work with and making the set more likely to stay on the surface and keep being used. Australian Made options are available.
Poetry magnet sets get rearranged repeatedly by household members or office colleagues, which extends active engagement with the brand well beyond the moment of initial placement. Each time someone moves a tile, the header tile carrying the brand logo comes clearly into view, and the set stays on the surface because it's being actively used and engaged with rather than simply tolerated.
Australian Made options are available. The range suits direct mail, event bags, and office gifting. The low unit cost supports high-volume distribution from 250 units.
Before You Order
Who orders poetry magnet sets and for what occasions?
Schools order them as take-home items at open days and enrolment events where a branded interactive item is more engaging than a flat magnet. Insurance companies, real estate agencies, and local service businesses order them for direct mail campaigns where fridge placement is the goal.
What sizes are available and how does size affect the tile count?
Sizes run from 95×95mm through to 297×210mm, with word tile count increasing with size. The compact 95×95mm set suits direct mail and event bags; the 297×210mm set contains significantly more tiles and suits applications where a more substantial branded item is the brief.
Can the word tiles be customised with brand-specific content?
The word tiles can be customised with words or phrases specific to the brand or campaign rather than using the standard word selection. Providing a customised word list at the time of order suits any campaign where the tile language needs to align with the brand's messaging.
How does a poetry magnet set generate more brand exposure than a flat fridge magnet?
A flat fridge magnet stays in one position; a poetry magnet set gets rearranged by anyone who passes, which means the header tile with the brand logo comes into view repeatedly. The set stays on the surface because people use it, not simply because it hasn't been removed.